Here’s what we do know: losing Sun Valley and Snowbasin is a very bad look for Vail. ![]() Snowbasin, once known as an escape from the Wasatch crowds, has grown more congested in recent years, though many factors – the Covid outdoor boom, Utah’s population explosion, easy access – are contributing to that. ![]() However… once Vail lowered the price of an Epic Pass to the cost of a number 5 meal deal at Burger King, the on-the-ground dynamic did change. Skiers could also access the two resorts with any version of the Epic Day Pass. Lynch mobs don’t like details, and the fact is that Epic Pass holders’ access to Sun Valley and Snowbasin was limited compared to Vail’s owned mountains: seven unrestricted days at each on the full Epic Pass and two days – less holiday blackouts – at each on the Epic Local Pass. I know the quote that Angry Ski Bro wanted to hear was, “after Vail sold enough Epic Passes that they could be used as currency in a medium-sized country, we decided to align with some less-popular passes that won’t send the equivalent of the population of Miami to our lifts every Saturday.” Starting in 2022-23, we look forward to the opportunity to welcome Ikon and Mountain Collective pass holders to our properties.” The partnership with Epic has been a great opportunity and we look forward to continuing to welcome Epic pass holders through the end of the 2021-22 winter season. Sun Valley and Snowbasin always look for opportunities that provide benefit to our pass holders and that allow new guests to experience our properties. “That has been the guiding principle with our Epic partnership, and with Ikon starting next season. “For Sun Valley and Snowbasin, a priority in any Pass partnership is to introduce new visitors to our properties and ensure a greater reach than what we may accomplish absent a partnership,” she said. She declined to address the question directly, reframing the switch as an opportunity to connect with a new customer base. I asked a representative from Sun Valley and Snowbasin whether the change was in any way related to the sheer number of Epic Passes sold last year. Still, it’s impossible to ignore the crowding narrative that has dogged Vail all season. There’s a chance this migration was a simple economic decision: Mountain Collective’s yield, or payout-per-visit to its partners, is the highest among North America’s major multi-mountain passes, according to several industry sources who are familiar with the mechanics of the various passes. Let me start here: I don’t know why Sun Valley and Snowbasin left the Epic Pass. Let’s break down it all down: Sorry Mountain Collective, but Vail is stealing your thunder even when you score a touchdown Rounding out the Mountain Collective roster are returning members Alta, Arapahoe Basin, Aspen Snowmass, Banff Sunshine, Big Sky, Chamonix, Coronet Peak/The Remarkables, Grand Targhee, Jackson Hole, Lake Louise, Mt Buller, Niseko United, Panorama, Revelstoke, Snowbasin, Snowbird, Sugarloaf, Sun Peaks, Sun Valley, Taos, Thredbo, and Valle Nevado. While Sugarbush only joined the pass in 2017, Mammoth has been a staple since 2013, and Palisades Tahoe was a founding member back in 2012, along with Alta, Jackson Hole, and Aspen – all of which remain on the pass. Palisades Tahoe, Mammoth Mountain, and Sugarbush will no longer participate in the Mountain Collective after this season. “Adding these two incredible resorts to our roster of 22 independent bucket list destinations further solidifies the Mountain Collective Pass as a great option for discerning skiers and riders around the world.”Īlterra, meanwhile, is yanking its owned mountains off the pass. “We could not be happier to welcome Sun Valley and Snowbasin back to the Mountain Collective family,” said Todd Burnette, Mountain Collective product director. Neither will offer access on the Ikon Base Pass, but will instead join Aspen and Jackson Hole on the Base Plus Pass tier, with five holiday-restricted days at each mountain. The two resorts also announced today that they will join the Ikon Pass, with seven no-blackout days on the full pass. Sun Valley and Snowbasin, which are jointly owned by the Holding family, will leave the Epic Pass after a three-year partnership and return to the Mountain Collective, of which they were members from 2015 ( Sun Valley ) and 2017 ( Snowbasin ) until 2019. Current passholders will receive a renewal offer discount on March 3, and passes go on sale March 15. The pass will be $539 for adults, $439 for 13-to-18-year-olds, and $149 for kids under 12. Passholders will receive two no-blackout days each at 22 partner mountains, plus a third bonus day at their resort of choice and 50 percent off additional days. ![]() The Mountain Collective, the longest-running multi-mountain pass in North America, today announced pricing and partnership details for the 2022-23 ski season.
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